Skip to main content

Posts

Showing posts from March, 2011

The Like button is huge, but it needs to be consolidated

I can't overstate the important of the embeddable Like button, whether it's the Facebook button (it usually is), or some other type of combination. In this day and age where content is mostly free, it's a way of paying the content creators; of saying "I appreciate this, give me more of it." It's crucial. But the Like button is confusing. Content creators want the Facebook Like button, because it's really the only kind of button that could potentially bring in new traffic. But why does it have to be just one or the other? What we need is a button that can tap into multiple places or none of them at the same time. It's ridiculous for blogs to have reaction buttons AND a Facebook like button.  There's a lot of API stuff that would have to happen for that to work. But can't a guy wish?

Project management is a little bit more than emails and Word documents

Picture it: the year 2000 on the beginning of the slide down the rough side the dot-com bubble. My boss, an obnoxious but insightful-in-retrospect Brit forwarded me a bunch of emails between a client and our company's IT team and tasked me with "cleaning up the emails" for the client. After a rough, confused start in which the technical team basically refused to help me because they thought the project was stupid, my boss said, "Listen, just throw the emails into a Word document, put in a table of contents, format it a bit and we'll send that to them and see what they think."  It can't possibly be that easy , I thought. And yet, it was. The client was thrilled with version one and we were back in their good graces. It made no sense to me, but I was happy to be done. It wasn't until I was on the client end that I realized what had happened with that project: the client's technical questions had been answered in emails, but in order to refer to t...

The new Google Analytics: mostly cosmetic with one HUGE change

Let's just get this out of the way first: I get excited by new Google Analytics features. Happy now? I'm a big geek. Lets move on. It came out of the blue today to hear that Google Analytics was going to release "version five" (I didn't even know that there were versions) and was about to start testing. The official Analytics blog gave no details, but the  Analytics Talk blog did . Among the new features: New layout on the dashboard and more data crunching available in the widgets Updated custom reports (though I've never used custom reports, so this just got a "meh" from me. If you have a suggestion for a useful custom report, comment away) New visualizations, including motion charts within the reports and a term cloud visualization which seems like it may either be really useful or totally worthless Renaming and reorganization of many of the metrics, which seems to be to encourage low-to-medium users as well as just logical, inevitable changes...

What we've learned from the changes to Facebook's comments

You may have already noticed or read that Facebook changed the way you post comments on threads on their site. Basically, they took away the submit button, meaning that when you hit return, it posts your comment. This doesn't make a whole lot of sense to me in that it seems that Facebook is trying to limit conversation, rather than encouraging it. Whatever the rationale, a few friends of mine and I had a big thread of experimentation and found that: You can include carriage returns by hitting Shive+Enter You can now tag friends in comments using the @ symbol and typing the name. That wasn't an option before You can now edit comments by clicking on the x, but only for a brief time after you've posted the comment, apparently. If you click the x immediately after leaving the comment, the comment box goes back to edit mode, but I waited ten seconds and clicking the x only gave me the option to delete. It also seems pretty buggy, so it's surprising that it's been...