There are two rule-type ways of thinking on processes and usability that I've come to believe very strongly in. The first rule is this: the more steps involved in a task, the higher the desire of the user has to be to finish it. The second rule : if people aren't interested in learning something or lack incentive to learn it, they won't learn it, regardless of intelligence. I've been reminded of both these rules time and time again lately because of Google+'s Circles, which breaks both of these. To be clear, I'm not saying that to use Google+ requires a tech intelligence, or that people are going to reject it because they're lazy. I'm saying that to force users to make categorical decisions for every single person they add on Google+, and to then have to constantly mull over and edit those categories (rule one) when there isn't a compelling reason to do so (rule two) is ultimately going to cost them users. Don't think of G...
Where I spend my words when I've used up my Twitter allowance.