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Having a broadcast-only Twitter account isn't preferable, but it's acceptable

One of the constant standards among people spouting off on social media is that a Twitter account that is simply a broadcast of links to press releases and other self-serving tweets is terrible. "You have to engage with your users or you shouldn't be on Twitter," is the standard line.

I disagree with this. I really think that having a presence on Twitter is more important than making sure you do it right. There are plenty of places that are only broadcasting the links to their sites that are successful and worth following. It's the same as a website: you'll go to them if they have something you want, not just because they're doing it in the way the experts suggest is the correct way of doing it. 

Now, engaging with users/fans and having a clear and focused plan of attack is obviously the better way to be on Twitter. But if you don't have the time, budget and/or creativity to plan out an engaging Twitter strategy, you should still have a Twitter presence, filling the space with your own content and getting out there to be retweeted...and noticed.


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