Skip to main content

Why you should be clicking the Google +1 button

One of the things that most makes me feel like I'm beating my head against a wall is when I'm trying to convince people to click reaction buttons like the Facebook Like button or Google +1 button on web pages. I think that most people just don't really think to do it when they read something that they like, but they should, because as Avinash Kaushik brilliantly termed it, it's applause. 

Now, I kind of get why people shy away from the using the Facebook Like button: because it shows up on your Wall, has a chance to show up in people's stream and now shows up in the ticker. All of those things are great for people trying to promote their content and get more clicks, but it's not so great for those of us just trying to get feedback on what people are liking and if they're actually reading what we're writing. Even if you're not actively embarrassed to have people know that you like it, it just feels a little more intrusive than a lot of people want to go through with. Even I've started shying away from clicking the Like button on content I like. 

The Google +1 is different, though. You should be clicking that business all the time. Here's why:

It gives feedback. I know I already said this above, but this is huge. Just being able to click once and tell the author of the article with no uncertainty that you like the article is something you should always do. There's only so much that we can tell from web analytics, and this is much more sure. This sort of feedback is like the currency of the web, and if you don't spend it, it's likely that your favorite outlets will go out of business.

It's unobtrusive. Unlike the Facebook Like button, clicking the +1 button doesn't immediately do anything, so it's not widely and immediately broadcasting the click. 

It's helpful to your friends searching. This is where the "public" part of the +1 button comes in. In Google search results, the articles you've +1'd show that you recommend it just below the result. So while that means that you still shouldn't +1 anything that you wouldn't want people to know you're reading, it can also be massively helpful. If you know that a friend of yours liked the fifth search result for an Excel formula rather than the first one, wouldn't you want to know that? It's a new, more helpful kind of sharing, and I think it's been vastly underrated and under-advertised.

Get clicking.
Labels:

Comments

Post a Comment

Popular posts from this blog

Some scattered thoughts on the money of digital music

If you haven't already read Digital Audio Insider's interview with Camper Van Beethoven's Jonathan Segal ¹, it's a must read for anyone with even a slight interest in digital music and the money of the industry. Segal has tons of thoughts on just about every aspect of digital music, but best of all, he brings in these thoughts as someone whose initial music industry experience was in the days of purely-physical media, when "pirating" meant copying something onto a blank tape. My main takeway is general and obvious but an important reminder: we are in a transition time for music, and what it will become is anyone's guess. I think Segal's take on merchandise and live performances taking the place as artist's primary source of income as "asinine" is too harsh to be true, but I do think that we're in such a state of transition that any shot at predicting artistic income in the future is completely in the dark. Such predictions are really ...
Post a Comment
Read more

Why are we still judging work done by time spent?

Every morning, when I fill in the hours on my work's electronic timesheet, I'm struck by how odd it is that we're still judging our work by the time spent on it. It's odd because it's old-fashioned. In the paper and phone world, you could really only do work when you were at work. But we do work all the time now. I check my email when I first wake up. Does that mean I start my day at 6:30 am? Should that be reflected on my timesheet? How about when I respond to an email or check Basecamp when I'm on the bus? Does my work day start then? How about when I look at Google Analytics at night or think about email newsletters when I'm in the shower (which I'm somewhat ashamed to admit I did this morning)? On the other side, if someone finishes the work that they're meant to do, why should they feel like they need to stay at work until 5:00, just because that's the official time of the work day? I don't think anyone would argue that time spent ...
Post a Comment
Read more