One of the biggest advantages of social media-style communication is the ability for your audience to choose itself rather than for you to assume interests and choose the audience yourself, likely leaving out people that would be interested. Anyone who's started a blog knows the surprise in finding that the people who read it religiously are the people you never would have thought would be interested, while many of those people that you thought would read every word never look at it. Likewise with Facebook, where many of the people I interact with are old friends from the past who have turned out to be surprisingly funny and interesting, whereas closer friends are never to be heard from. The flip side of this is email, where every "To" box requires you to decide who your audience is. That's all fine and well when you just need to get through to one person, but when sending information to larger groups, how do you know you're not leaving out the people who...
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